Our crochet blog, Hooked On Patterns, attracts about 125,000 sessions a month (155,266 at the time of this update, 217,119 page-views). In this post, I’m going to share a key lesson we learned, which helped us achieve those numbers.
How To Measure Your Traffic
There are lots of ways to measure your traffic, but most people use Google analytics. A major reason for that is, Google is seen as the standard barer when it comes to monitoring your website and its users. In fact, most Ad Management Companies will insist on seeing your Google stats before signing you up.
Here are the key stats you’re looking for:
Page-Views: The number of pages viewed over a period of time. So, that could be 1 user visiting a number of pages.
Website visitors (users): This is the number of people that visit your website.
Sessions: Each time somebody visits your website a new ‘Session’ is started. If they leave your site for over 30 minutes, and then return, a another new Session is started.
Sessions are an important metric which help to evaluate the quality of your traffic.
Now that we’re all on the same page, let’s get back to it: How to get traffic to your website.
(Please take a moment to share this pin, it really helps)
Sharing Is The Key To Increasing Website Traffic
Google, and the other big internet companies, monitor who is sharing what links, and where. They collate this information and use it to value a web-page/website.
If independent people are sharing your content, the search engines will recognise its value and rank it higher.
I’m sure this seems straight forward now, but when you’re staring at your traffic figures, this simple idea doesn’t always come to mind (it’s the same for me).
But, traffic isn’t going to appear out of nowhere, not for most bloggers. You’re going to have to solve this puzzle first: How to get people to share your content.
How To Get People To Share Your Blog & Get FREE Traffic
I wish it were as simple as: Create good content. But it’s isn’t. Once you’ve created that fantastic content, you’ve got to get it out there.
Here’s what we do, our system for getting free website traffic:
1. Create Valuable Content
Yes, yes, everybody says, “Create good content”, but it’s the building block of this system.
You have to give people something they find value in, or they’re not gonna share it.
2. Provide On-Page Sharing Options
One of the best things you can do for website traffic, is to get a user to save your content while they’re at your site. So, make sure you give them an easy way to do this.
We use social media buttons at the top of the page, and always have a Pinterest Pin and Save button in each post.
3. Share Your Content On Social Media
After you’ve completed a post, share it across your social media.
We share our new content on Pinterest, Twitter, Instagram, and Facebook. We have accounts for most social media platforms, although we don’t always use them all. Pinterest, Twitter, Instagram, and Facebook are our core social media platforms.
4. Become A Social Media Expert
After number 1 (creating valuable content), this is the next most important thing on this list. If you’re not an SEO expert, social media is going to be your most likely source of traffic.
Choose one social media that is suited to your niche. For example, if you have a crafts blog, Pinterest would be ideal, for a travel blog, Instagram would be great for sharing photographs.
Once you’ve chosen a platform, become an expert in it. Read about it, watch videos on it, join Facebook groups about it, and then keep trying different strategies.
Truth is, you can either pay for this knowledge, or learn it yourself. Either way, becoming an expert is vital.
We grew our social media from zero to:
- +107k Pinterest followers, with 3.6m reach
- +5k Facebook page followers
- +35k Facebook group members
5. Get Your Friends & Family To Share Your Content
This is a great short-cut for the more popular ones among you.
If you have lots of friends and family, get them to share your content. They are potential website visitors, and they ALREADY like you. You really are half way there, you just need to know how to use this to your advantage.
If I could offer just one key takeaway, it would be to choose a social media platform and invest the time required to become an expert in it. Just decide that you’re gonna master it, then begin your journey.
If you found this post helpful, please share it on your social media, or link-back to it from your own blog. Thank you!